Vision
Ying E Chi believes that independent films, by emphasizing the creativity of filmmakers rather than commercial elements, is conducive to producing creative, innovative cinema of a high artistic value that audiences can appreciate. We are committed to raising the profile of Hong Kong independent films locally and internationally.

Mission
Ying E Chi aims to promote and distribute Hong Kong independent films through theatrical and non-theatrical exhibition, film festival screenings, television and internet broadcast, home video sales and other means in Hong Kong and throughout the world.